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Swatch X Guggenheim — The Art Journey

In collaboration with the Guggenheim Museum, Swatch designed four watches featuring masterpieces from art history. Works by Edgar Degas, Jackson Pollock, Paul Klee, and Claude Monet are directly transposed onto the watch dials. To translate this idea, we chose to infuse everyday life situations with a distorted visual interpretation of these iconic models.

Client — Swatch
Director — Guillaume Allantaz
Creative Studio — Creative Doing
Creative Direction — Anecdote & Creative Doing

DAILY ART x DEGAS

The challenge was to translate each artist’s pictorial language into our scenes without being literal. For Edgar Degas, we focused on the tactile feel of his oil-pastel technique, soft strokes, powdery textures, and signature color palette.

Inspired by his ballerina series, we aligned casting and styling with that world, while guiding the character’s movement and posture to subtly echo his compositions in a contemporary way.

DAILY ART x POLLOCK

For Jackson Pollock, we followed the same approach as with Degas, but what interested us most was his work around gesture, especially his iconic dripping technique. We explored this idea throughout many of our scenes, letting traces of movement, rhythm, and layered compositions subtly echo his visual language without illustrating it in a literal way.

DAILY ART x KLEE

For Paul Klee, what drew us to his work was the sense of faceting, those flat planes of color building geometric, vibrant landscapes.We translated this language into our urban world: our protagonist, riding his bike, becomes immersed in a city that fragments and reorganizes itself around him, transforming into a colorful, graphic urban canvas.

DAILY ART x MONET

Finally, Claude Monet, master of sensitivity and light across natural landscapes.What better way to close the film than with one of his iconic paintings, set against a Venetian sunrise? We carried the painting’s tones into every detail. Even the styling of our protagonist, ensuring that no chromatic note would disrupt this final canvas.

The curtain rises or falls in the soft, luminous texture of Monet’s oil paint.

Director — Guillaume Allantaz
Creative Studio — Creative Doing
Creative Direction — Anecdote & Creative Doing
VFX Studio — Disguys FX

DOP — César Decharme
Project Manager— Virginie Delamarre
Executive Production — Soldats Paris
Executive Producer — The IDN
Production Director — F. Clegoff
Service Production — B2Y Productions
Double Dutch — Koezion Jump
Cast — The Vulgarian Girl Lena Svi
Editor — Guillaume Allantaz
VFX Supervisor — Nolann Blettner
Post-Producer — Theo DBL
VFX Artists — Antoine Danion J. MRCR Alaskan FX Eva Kertesz L2onard
Color Grading — Eudes Quittelier
Music & Sound — BMM Network
Music Composition — VonFelt VonFelt
Sound Design & Mix — Damien Tronchot

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