In 2023, The Heist tasked us to co-direct a short film alongside Prajay Mehta, their in-house animation director. Our movie is a manic multi-technique ode to commercial creativity and the pressurized quest for the big idea. “It Was There All Along" tracks the fist-pumping peaks and gut-wrenching valleys that take place over the course of a typical day in the life of an agency creative as they struggle to come up with an original concept.