Anecdote teamed up with the animation studio SHED to create a promotional video for the French artisans at BAARS eyewear.

As the first of a series of three, this teaser aimed to bring light to the magnetic hinges that makes these frames so unique. By putting the spotlight on the different features and design of the glasses as well as the company’s philosophy, a dynamic and mysterious reveal of the product was made, but also paired with playful magnetic compositions, typography and movements.